Customer Retention Techniques That Work

There are many different customer retention techniques. The following 3 are not necessarily the most important but are interactive ways to increase customer retention and help you stay connected with your customers, driving them back in your business more often. Customer Retention Techniques: Be innovative and always look for ways to improve. I know this is

Focus on Your Current Customers in Order to Find New Ones

The modern consumer faces a dizzying number of choices each day, all with their own unique characteristics and long lists of attributes and drawbacks.  How do you, as a company, position your product offerings in a way that makes a consumer choose your merchandise over a competitor’s? In other words, how do you differentiate yourself

Proven Best Practices for SMS and Email Frequency

Want to start emailing customers but are worried about sending too many?  Don’t worry, you’re not alone.  Questions regarding text message and email frequency are some of the most commonly asked questions I get.  If you are like most marketing directors, the fear of over-sending probably prevents you from sending regular communication, or has prevented you

54 Loyalty And Marketing Stats to Change Your Strategic Game Plan

Far too often, loyalty and marketing are thought of as two separate pages in the business strategy playbook.  Marketing is the play to bring new customers in and loyalty is the play that brings old customers back.  However, new marketing concepts are taking aim at boosting loyalty and results are showing that marketing to your current

7 Ways to Use Text Marketing WITHOUT Giving Away The Farm

As text marketing becomes more popular, and for many businesses the primary source of communication with customers, we often get asked what kind of messages can be sent without “giving away the farm.” Are there any ways to use text message marketing without always discounting?  Not only is this a great question, but a great topic overall. 

Mobile Web Site vs. Phone App

If you’re planning to establish a mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a native application for users to download (phone app) or a mobile website, or perhaps both. Mobile websites and phone apps can look very similar